2025 is going to be a significant year for Jaguar. The British marque has earmarked the year as when it will switch to selling only pure electric vehicles, in its bid to get a jump on other premium brands in the electrification race.
Most brands who’ve confirmed a hard ‘final’ date for internal combustion engine production have also confirmed that they will drip feed their new EV models onto the market in the build-up. But it seems like this won’t be the case at Jaguar.
A report released by French outlet Le Monde claims that the brand won’t be releasing any new models over the next three-and-a-bit years, instead choosing to persevere with its current line-up without sinking investment into incremental updates.
Le Monde alludes that Jaguar could end up having to shrink the size of its workforce, given the lack of new projects coming to market (at least in the short term). It adds that the brand is unlikely to close down any factories.
For what it’s worth, Jaguar has yet to comment on or confirm the story’s claims. So it’s worth taking them with a grain of salt.
Nevertheless, if the claims end up coming to fruition, they won’t be the first case of Jaguar doing something extreme in its pursuit to get ahead of the competition on the plug-in front.
Most notably, the firm recently dumped its plans to produce a new XJ in order to focus on EVs, with said plans rumoured to be very, very far along. Jaguar Land Rover CEO Thierry Bollore also recently culled two mid-size crossovers.
And, back in February JLR announced it would be cutting 2000 jobs from its stable. This came shortly after it announced its EV-only ‘Reimagine strategy’ plans.
“Jaguar Land Rover is unique in the global automotive industry,” said Bollore when he broke the EV switch news back in February.
“Designers of peerless models, an unrivaled understanding of the future luxury needs of its customers, emotionally rich brand equity. The Reimagine strategy allows us to enhance and celebrate that uniqueness like never before.
“Together, we can design an even more sustainable and positive impact on the world around us.”