GetGenuine partners with Ateco Group NZ

In partnership with Waikato-based loyalty innovator, Smart Loyalty, Ateco Group NZ is offering GetGenuine reward points to the automotive repair trade to
encourage the use of genuine parts.

Working closely with the 18 strong Ateco Group dealer and service centre network, the loyalty programme offers GetGenuine members in the automotive repair trade the opportunity to earn valuable reward points on their Jeep, Ram, Alfa Romeo and Fiat genuine parts purchases.

Guy Starling, Group Aftersales manager for Ateco Group NZ says GetGenuine is an added incentive to the automotive repair trade to use genuine parts.

“Buying genuine parts from our dealer network avoids the risk of customers buying counterfeit parts from unapproved sources. We know that genuine parts beat aftermarket alternatives every time – they’re cleaner, tidier and easier to work with, not to mention more reliable, covered by warranty and safer.” he said

“Offering GetGenuine reward points is a way to say thanks to those automotive repairers who are doing the right thing by the vehicle and the customer by using
genuine parts.”

Stacey Kearins, Smart Loyalty Director of Automotive, reiterates the genuine is best message and is enthusiastic about the partnership with Ateco.

“Genuine parts fit right, first time and are supported by the manufacturer, which gives peace of mind to both repairer and customer,” she said.

“We’re excited to work with Ateco Group and their NZ Jeep, Ram, Fiat and Alfa Romeo dealer network to promote genuine parts to the automotive repair trade via the GetGenuine GetRewards programme.”

The GetGenuine programme is supported by Smart Loyalty’s unique approach to rewards. Members of the programme earn points for purchasing genuine parts from participating dealers, which they can choose to spend in a curated online Rewards Shop featuring over 5,000 products, or they can request any reward they want.

Notable redemptions have included spa pools, cars, engagement rings, travel and even school tuition.

Part of the global Marque Group family of automotive technology companies, Smart Loyalty is a multi-industry loyalty solutions provider, providing solutions to New Zealand businesses since 1997. Working to increase customer satisfaction, retention and overall business growth, Smart Loyalty has offices in both Hamilton and Sydney.