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Suzuki Swift continues sales dominance in March

Words: Harrison Wade | Photo: Suzuki New Zealand

by Harrison Wade
April 21, 2023
Close up view of rear badge on Suzuki Swift

The Suzuki Swift has continued its sales dominance in the new passenger car market in March, becoming the best seller for the month.

It seems Kiwis can’t get enough of the little hatch with the model claiming 22 per cent of total new passenger car sales and experiencing 120 per cent more demand compared to the same month last year.

Sales of the Swift have increased each month during the first quarter of 2023 with total units sold coming to more than 500 in March.

Year to date sales of the car are also up by 70 per cent compared to the same period in 2022.

“After 2022 showed an 8 per cent increase in Swift sales compared to 2021, demand for Suzuki’s most popular model is still on the rise,” said Gary Collins, General Manager of Motor Vehicle for Suzuki New Zealand.

“The Swift is selling at its best-ever levels with the thrifty Hybrid versions proving very popular variants,” he said. Year to date, the Hybrid Swift comprised 34.2 per cent of all Swift sales.

“There is a continuing move to compact vehicles, with consumers conscious of rising costs and fuel consumption. Of all Suzuki sales in New Zealand 92.5 per cent are in the sub-$35,000 bracket.”

Adding to the appeal is the fact that all Swifts are eligible for Clean Car Discount rebates.

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