Suzuki hits another new record in New Zealand

Suzuki has achieved another record in New Zealand after topping the new passenger SUV market in February.

Alongside being the number one selling brand for the month, it also achieved a record 12.3 per cent share of the nation’s overall car market (excluding commercial vehicles).

Suzuki sold nearly double that of the next competitor after capturing 29.7 per cent of the new car sector.

Although sales for new cars declined in February compared to the same month last year, Suzuki says it increased its sales volume by 42.2 per cent. It also increased overall sales by 13 per cent for the year to date even though the total market dipped by 6.4 per cent.

Leading the charge was the humble Swift hatchback which sold 67.9 per cent or 197 units more than it did during February last year. That’s a total of 487 customer deliveries in February 2023.

Ignis sales also doubled in February and were up 48.3 per cent on year to date figures. Vitara sales also increased thanks to a “better supply situation.”

“New Zealanders are appreciating Suzuki is offering some of the finest small cars on the market with the on-going success of the Swift which is one of the safest cars in its class,” said Aaron Wales, Automobile Sales Manager for Suzuki New Zealand.

“The market appeal for the Swift has increased with the availability of the in-demand and highly affordable Hybrid GLX and RS, while the affordable and thrifty Ignis with its endearing character is also proving popular.

“There continues to be strong enquiry and sales for the compact four-wheel-drive Jimny, while the larger Vitara range maintains its enviable reputation and is attracting on-going demand.

“Achieving the number one position for the brand’s total sales is testament to Suzuki’s growing reputation for producing the sort of cars that are appropriate and in tune with today’s marketplace.”