Porsche creates ‘Turbonite’ badge just for its Turbo models

It’s a name synonymous with Porsche, and one that you’ll only on some of its most powerful models. We’re of course talking about the Turbo designation, which has now been given a new splash of distinction thanks to exclusive Turbonite-coloured badging.

That’s right, the German carmaker’s iconic crest is no longer golden on its Turbo models, with the badge now being draped in a specially-developed shade of grey.

In addition, other components like exterior trims, wheels, and various interior pieces will also wear the new colour.

These new touches will appear on all Porsche models that feature a Turbo variant, including the 911, Taycan, Cayenne, next-generation Panamera, and so on.

The question is, why? To answer that, we hand the microphone over to Michael Mauer, Vice President of Style at Porsche.

“In 1974, we presented the first turbocharged 911. Since then, the Turbo has become a synonym for our high-performance top models and is now more or less a brand of its own. We now want to make the Turbo even more visible, and differentiate it more markedly from other derivatives such as the GTS,” he says.

“This is why we’ve developed a distinctive Turbo aesthetic. From now on, the Turbo versions will exhibit a consistent appearance across all model series – one that is elegant, high-quality, and very special.” 

The first Porsche to wear the new Turbonite finish will be the next-generation Panamera which is due to be revealed on 24 November 2023.