NZ Autocar
No Result
View All Result
  • Home
  • News
  • Reviews
  • Electric
  • Industry
  • Bikes
  • Classics
  • Motorsport
  • Prices
    • New Bike Prices
    • New Car Prices
    • Make
      • Alfa Romeo News and Reviews
      • Aston Martin News and Reviews
      • Audi News and Reviews
      • Bentley News and Reviews
      • BMW News and Reviews
      • BYD News and Reviews
      • Chevrolet News and Reviews
      • Citroen News and Reviews
      • Cupra News and Reviews
      • Ferrari News and Reviews
      • Fiat News and Reviews
      • Ford News and Reviews
      • GWM News and Reviews
      • Haval News and Reviews
      • Honda News and Reviews
      • Hyundai News and Reviews
      • INEOS News and Reviews
      • Isuzu News and Reviews
      • Jaguar News and Reviews
      • Jeep News and Reviews
      • KIA News and Reviews
      • Lamborghini News and Reviews
      • Land Rover News and Reviews
      • LDV News and Reviews
      • Lexus News and Reviews
      • Lotus News and Reviews
      • Mahindra News and Reviews
      • Maserati News and Reviews
      • Mazda News and Reviews
      • McLaren News and Reviews
      • Mercedes-Benz News and Reviews
      • MG News and Reviews
      • MINI News and Reviews
      • Mistubishi News and Reviews
      • Nissan News and Reviews
      • Omoda News and Reviews
      • Opel News and Reviews
      • Peugeot News and Reviews
      • Polestar News and Reviews
      • Porsche News and Reviews
      • RAM News and Reviews
      • Renault News and Reviews
      • Skoda News and Reviews
      • SsangYong News and Reviews
      • Subaru News and Reviews
      • Suzuki News and Reviews
      • Tesla News and Reviews
      • Toyota News and Reviews
      • Volkswagen News and Reviews
      • Volvo News and Reviews
  • Subscribe
    • Print
    • Digital
  • Contact us
    • Contact us
    • Advertise
NZ Autocar
No Result
View All Result
Home News

Lancia Pu+Ra HPE concept to inspire brand’s future cars

Words: Harrison Wade | Photos: Lancia

by Harrison Wade
April 17, 2023
Lancia Pu+Ra HPE front three quarter view

The Lancia Pu+Ra HPE concept has officially been revealed today, previewing the styling of its upcoming models.

Just one look at the concept will have you wondering where Lancia got the inspiration for the car from and interestingly, that would be the “world of furniture”.

It also takes after the Pu+Ra Zero “three dimensional sculpture” which was unveiled at the start of this year as a design study, directly informing the looks of the Pu+Ra HPE we see today.

Pure and radical is what “Pu+Ra” means by the way, while HPE refers to ‘High Performance Electric’, an acronym first used on the 1970s Beta which previously stood for ‘High Performance Estate’.

Lancia Pu+Ra HPE rear three quarter view

The concept is fully electric with the brand envisioning a range over 700km with a charge time taking little over 10 minutes, while energy consumption targets 10kWh per 100km.

We can see what Lancia is getting at with its table and couch looks, that being none other than contemporary. It also combines traits from its past models such as the circular tail lights arching back to the mid-engined Stratos.

Lancia Pu+Ra HPE side view

The front end is probably host to the most striking aspect of the concept as it consists of three LED light bars which are a reinterpretation of the historic Lancia grille. Instead of a logo, you will now find the brand name spelt out on the bonnet which was a design choice inspired by the fashion world.

To signify the link between past and present, the Pu+Ra HPE has been coloured in ‘Progressive Green’ which lends itself well to the fluid body lines that take after the Aurelia and Flaminia.

Putting the “radical” in Pu+Ra is its circular panoramic roof and rear sun blind window, another nod back to the Beta HPE of the ’70s but with a modern twist.

Lancia Pu+Ra HPE interior top down view

One of the big focusses of the concept was the interior, with Lancia wanting people to feel at home while traveling in its cars.

Although furniture design isn’t commonly associated with the automotive world, its makes a good bet for passenger comfort which is why the car company teamed up with Italian furniture maker Cassina to design the interior.

Some inspirations from homes found inside include the round carpet area alongside two front free-standing armchair seats. There’s also a circular coffee table structure between the driver and passenger which acts as a “multifunctional” central element.

Lancia Pu+Ra HPE dashboard

Sustainability is another big focus for the Pu+Ra HPE which is host to eco-sustainable materials on 70 per cent of the touchable surfaces inside the cabin. Such materials include the panno wool cloth on the seats which has been made with low environmental impacting velvet.

Not only that but the concept car is the first example of Lancia’s “100 per cent electric manifesto” that defines the brand’s sustainability vision for the next ten years.

The first production car we can expect to see wearing features from the Pu+Ra HPE is the Lancia Ypsilon when it launches in 2024 in both hybrid and fully electric form.

From 2026, all models launched by the Italian carmaker will be electric and from 2028, when the new Delta arrives, the brand will only offer EVs.

Previous Post

Armstrong and McLaughlin score top 10 finishes at Long Beach

Next Post

2023 Toyota Corolla Wagon GX Hybrid review

ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
Free NZ Autocar Enewsletter
ADVERTISEMENT
ADVERTISEMENT
NZ Autocar is New Zealand’s leading automotive magazine. Delivering news reviews from the automotive world, including commentary from leading automotive writers and covers the scope of motoring including new cars, classic cars, EVs and motorbikes.

Our team

Publisher: Mark Petch
General Manager: Gavin Shaw
Editor: Kyle Cassidy
Senior Editor: Peter Louisson
News Editor: Harrison Wade
Art Director: Alex Schultz
Photographer: Isaac Western

To Subscribe

nzautocar.subscription.co.nz

Contact Us

Advertising:
Gavin Shaw
[email protected]
.
Editorial:
Kyle Cassidy
[email protected]
.
NZ Autocar
PO Box 44 304
Point Chevalier
Auckland 1246
New Zealand

Categories

Useful Links

Home
News
Motorsport
New Car Prices
New Bike Prices
Subscriptions
Competitions
Contact Us
Advertising
Terms and Conditions

© 2021 AUTOCAR 2016 LIMITED. ALL RIGHTS RESERVED.

No Result
View All Result
  • Home
  • News
  • Reviews
  • Electric
  • Industry
  • Bikes
  • Classics
  • Motorsport
  • Prices
    • New Bike Prices
    • New Car Prices
    • Make
      • Alfa Romeo News and Reviews
      • Aston Martin News and Reviews
      • Audi News and Reviews
      • Bentley News and Reviews
      • BMW News and Reviews
      • BYD News and Reviews
      • Chevrolet News and Reviews
      • Citroen News and Reviews
      • Cupra News and Reviews
      • Ferrari News and Reviews
      • Fiat News and Reviews
      • Ford News and Reviews
      • GWM News and Reviews
      • Haval News and Reviews
      • Honda News and Reviews
      • Hyundai News and Reviews
      • INEOS News and Reviews
      • Isuzu News and Reviews
      • Jaguar News and Reviews
      • Jeep News and Reviews
      • KIA News and Reviews
      • Lamborghini News and Reviews
      • Land Rover News and Reviews
      • LDV News and Reviews
      • Lexus News and Reviews
      • Lotus News and Reviews
      • Mahindra News and Reviews
      • Maserati News and Reviews
      • Mazda News and Reviews
      • McLaren News and Reviews
      • Mercedes-Benz News and Reviews
      • MG News and Reviews
      • MINI News and Reviews
      • Mistubishi News and Reviews
      • Nissan News and Reviews
      • Omoda News and Reviews
      • Opel News and Reviews
      • Peugeot News and Reviews
      • Polestar News and Reviews
      • Porsche News and Reviews
      • RAM News and Reviews
      • Renault News and Reviews
      • Skoda News and Reviews
      • SsangYong News and Reviews
      • Subaru News and Reviews
      • Suzuki News and Reviews
      • Tesla News and Reviews
      • Toyota News and Reviews
      • Volkswagen News and Reviews
      • Volvo News and Reviews
  • Subscribe
    • Print
    • Digital
  • Contact us
    • Contact us
    • Advertise

© 2021 AUTOCAR 2016 LIMITED. ALL RIGHTS RESERVED.