Dane Fisher has been announced as the new CEO of Retail & Mobility for the Giltrap Group, taking over the role from Michael Giltrap, whom he will report to as Joint Managing Director alongside Richard Giltrap.
Fisher will also continue to lead Sixt in his new role, a rental car company which offers 18 automotive brands to New Zealanders nationwide.
“Since Sir Colin created the business in 1966, retail has always been the core. I am privileged and honoured to now lead this,” says Fisher.
“The changes to the market are significant; we need to be steadfast to the values that have made this an iconic kiwi business, whilst reacting to the changing needs of the modern customer. We can be an industry leader with our commitment to embracing a customer-driven strategy.”
Fisher added that the new role is an opportunity to help lead the family owned business into its next 50 years.
Giltrap Group Director Michael Giltrap says, “Fisher is a proven high-performer and leader who is passionate about cars and the automotive industry.”
“A key driver for the Board is his determination to help make Giltrap Group the best Automotive Retailer and Distributor in the world.”
Fisher’s journey with the company started in 1993 as a 13-year-old when he met Colin Giltrap as his father was buying a car. Sir Colin overheard Fisher talking about the features of different cars and told him to call him when he was ready for a job.
Four years later, he started at Giltrap Group as a part-time groomer and parts-van driver; Fisher’s post-graduate roles included Brand Manager for Porsche and General Manager of Audi New Zealand, where he took Audi to number one luxury automotive brand, a position it held for five years.
Fisher’s passion for cars saw him leap at the chance to work with Lamborghini in Italy, where he spent three years in management in Sant’Agata, first in Pre-Owned cars and Finance, before helping create the Squadra Corsa factory race team as Commercial Motorsport Manager.
In 2014, Fisher became Infiniti’s Managing Director of Asia & Oceania and on the company’s Board of Management. His passion for pushing the boundaries and seeking new opportunities led him to become Infiniti’s General Manager of Global Business Transformation and Brand, leading five global divisions, including Infiniti Lab, the luxury car brand’s technology accelerator program for mobility start-ups.
Moving back to Auckland with his young family in 2019, Dane Fisher returned to Giltrap Group, first as General Manager of Business Development, then as CEO of Sixt, where he led the disruption of the automotive leasing landscape with the introduction of Vehicle Subscription in New Zealand.