Toyota New Zealand has launched a new brand vision for its transition into becoming a mobility company.
As the world continues to explore alternative modes of transport to private vehicles, more and more car companies are beginning to shift their focus for the future.
The same can be said for the local arm of Toyota with its new Let’s Go Places narrative, setting its eyes on creating and implementing “mobility for all”.
In adopting the new mantra, consumers can expect to see changes throughout the 64 Toyota Stores nationwide alongside new marketing campaigns.
Toyota says the branding change prepares the company for the possibility that private car ownership is no longer the norm and people instead rely on mobility services.
The change is also sustainability driven with the carmaker committed to becoming carbon neutral by 2050.
Community is another aspect behind Let’s Go Places as Toyota seeks to make a positive social impact and give back to those who have invested in the brand.
“As a mobility company, we have the capability to help drive positive change for Aotearoa, to develop a transport ecosystem that’s affordable, safe, sustainable, and accessible to all,” says Neeraj Lala, Chief Executive Officer of Toyota New Zealand.
“Let’s Go Places is about how we’re changing as a country, and how Toyota is changing alongside that. We’re committed to becoming net zero carbon by 2050, we’re working to improve access and affordability of our vehicles for everyone, to improve vehicle safety through technology.”