Toyota NZ drives New Zealand rugby
Words NZ Autocar | Images RNZ, Toyota
Toyota New Zealand has announced a major sponsorship deal, becoming the Official Training Kit Partner for New Zealand Rugby. In a three-year agreement, Toyota will be the official vehicle partner for all national rugby teams, including the All Blacks, Black Ferns, Māori All Blacks, and Sevens sides. Toyota branding will appear on training kits and during test matches.
NZR CEO Mark Robinson says the tie-up is a natural fit.
“Much like rugby, Toyota is deeply embedded in the fabric of New Zealand life.
“Having a global partnership with a New Zealand-based organisation of this calibre presents a significant opportunity to collaborate, as we support our national teams and advance New Zealand’s national sport.”
Toyota NZ CEO Tatsuya Ishikawa echoed those sentiments, calling it a proud moment.
“Sport is a powerful connector, and we are excited to work with NZR to engage even more meaningfully with our local communities.”
The deal kicks off in June with the Māori All Blacks debuting the new-look training kit in their 28 June clash in Japan.
