Mitsubishi NZ crowned best automotive brand for customer experience
Data, insights, and consulting company Kantar has crowned Mitsubishi Motors New Zealand (MMNZ) the best automotive brand for customer experience.
MMNZ was also deemed the third best brand overall across financial services, online shopping, retail and grocery, media and entertainment, travel, telecommunications, energy and automotive.
On average, MMNZ scored seven points higher than any other automotive brand when it came to delivering good value, which has always been a hallmark of the brand’s offering, said Customer Experience Manager Tafaoga Kamoto.
“Good value doesn’t just mean the price of the vehicle and what it does for your money, it’s just as much about the aftersales support and all-round customer care that comes as part of the package,” said Kamoto.
He added that MMNZ’s latest success reflects its legacy of award-winning customer service practices, as well as significant changes implemented during lockdown.
MMNZ Chief Operating Officer Daniel Cook said: “As a brand, we recognise that aside from purchasing a home, purchasing a vehicle is one of the largest purchase decisions Kiwis are likely to ever make.
“That’s why we have a singular focus in providing industry-leading customer centric service throughout a customer’s journey – from enquiry, to purchase, to vehicle handover and the years of vehicle servicing that follows.”
