Bridgestone has been voted New Zealand’s Most Trusted Tyre Brand in the Reader’s Digest Most Trusted Brands survey for the seventh straight year.
The annual Reader’s Digest’s Most Trusted Brand survey sees New Zealanders rank the brands they turn to and put their faith in across more than 71 categories and more than 500 brands.
Bridgestone’s Director of New Zealand Business John Staples claims that it’s no coincidence the brand has kept the top spot in the survey for so long.
“We’re honoured to be New Zealand’s Most Trusted Tyre Brand for a seventh successive year, and it and speaks to the unquestionable quality and reliability of Bridgestone tyres,” Staples said.
“We’re proud of our achievements and the trust we’ve built with New Zealanders, and we’re excited for our future as we continue to innovate and provide even more reasons for motorists to put their trust in Bridgestone.”
He added that Kiwi motorists identify the brand as one they can trust thanks the the research and development Bridgestone has put into its tyres to suit local conditions.
The seventh consecutive win is also backed up by Bridgestone’s recent customer service awards for its Bridgestone Select and Bridgestone Tyre Centre network.
“We have a commitment to our customers to provide safe, reliable and quality tyres, as well as deliver trusted, expert service. Our continued success as New Zealand’s Most Trusted Tyre Brand, as well as our ongoing success in the Quality Service Awards highlights how we are living up to this expectation,” Staples said.