Ford’s aggressive EV plan kicks into gear with seven European models to be launched by 2024

Ford will add three passenger vehicles and four commercial vans to its European electric vehicle fleet by 2024.

Included in the new electric strategy is Ford’s popular crossover model Puma.

The Puma is the first electric car to be made under Ford’s new Model e business structure.

Puma is already Europe’s best-selling Ford. So, making an electric variant is almost a no brainer for the marque who hopes to dethrone Tesla as global EV kings.

Two more electric crossovers will be made within the next two years. One will be a ‘medium-size crossover’, and the other will be a ‘sport crossover.’

Ford will base the medium-size crossover on the Volkswagen ID4. The two companies have an EV partnership that allows Ford to use VW’s existing electric platform.

The sport crossover is based on the VW ID5.

It’s expected one of these will be modelled off the Ford Kuga, which already sells as a plug-in hybrid.

Either way, they won’t look like VWs. Ford’s European boss Stuart Rowley said, “they’ll look like Fords, drive like Fords, and have a unique ownership experience.”

Additionally, Ford is launching four electric vans.

Next year will see the launch of Transit Custom one-tonne van and Tourneo Custom.

Electric Transit Courier and Tourneo Courier models follow in 2024.

Combined, Ford targets selling 600,000 EVs in Europe every year by 2026.

The Focus and Fiesta will remain as internal combustion models for the subsequent roll-out. But the facelifted Focus has encountered a parts shortage ahead of deliveries later this year.

As for the vans, owners who aren’t overly keen to swap diesel for batteries can be pleased to learn Ford projects making diesel motors until at least 2035.