Ford Ranger tops the market in 2024

The Ford Ranger emerged as New Zealand’s best-selling vehicle of 2024, recording 11,741 registrations and surpassing the Toyota RAV4 by over 1,200 units.

With impressive dynamics for a commercial vehicle, the Ranger is still capturing the wallets of those with either a concrete mixer, surfboard, or both.

The Toyota RAV4 maintained its popularity in the passenger vehicle segment, achieving 10,530 registrations and capturing a 12% share of that market. Its appeal to families and urban drivers remains strong – as well as rental and commercial fleets – contributing to its continued success.

The Toyota Hilux secured the third spot overall and second in the commercial segment, with 7,295 registrations. Despite a slight decline compared to 2023, the Hilux remains a reliable choice for many New Zealanders.

Mitsubishi’s ASX and Outlander models also performed well in the passenger vehicle market, with 3,763 and 3,248 registrations respectively, reflecting the growing preference for compact SUVs among Kiwi drivers.

With a changeover of model, the Mitsubishi Triton achieved 4,230 registrations, securing it in the strong position of the market’s third most popular ute.

Overall, the 2024 vehicle market in New Zealand experienced a decline, with total new vehicle registrations down by 14.2% compared to 2023. Passenger vehicle registrations decreased by 20.8%, while the commercial sector saw a 7.4% increase, highlighting a shift in consumer preferences towards commercial vehicles.

Top Brands for 2024

Passenger Vehicles

1. Toyota: 20,697 registrations (23.7% market share, +3.9% YoY).
2. Mitsubishi: 9,915 registrations (11.3% market share, -3.6% YoY).
3. Kia: 8,673 registrations (9.9% market share, -0.9% YoY).
4. Suzuki: 5,192 registrations (5.9% market share).
5. Ford: 4,659 registrations (5.3% market share).

Commercial Vehicles

Nissan: 1,892 registrations (4.6% market share).\
Ford: 13,211 registrations (31.9% market share, +23.1% YoY).
Toyota: 9,495 registrations (22.9% market share, -9.0% YoY).
Mitsubishi: 4,232 registrations (10.2% market share, +35.9% YoY).
Isuzu: 2,376 registrations (5.7% market share).

Overall Best-Selling Models

1. Ford Ranger: 11,741 registrations (+18.5% YoY), securing its title as New Zealand’s best-selling new vehicle.
2. Toyota RAV4: 10,530 registrations (+20.3% YoY), leading the passenger segment.
3. Toyota Hilux: 7,295 registrations (-9.4% YoY), second in the commercial market.
4. Mitsubishi Triton: 4,230 registrations (+36.4% YoY).
5. Nissan Navara: 1,892 registrations (4.6% market share).

Passenger Vehicles

1. Toyota RAV4: 10,530 registrations (12% market share).
2. Mitsubishi ASX: 3,763 registrations (4.3% market share).
3. Mitsubishi Outlander: 3,248 registrations (3.7% market share).
4. Kia Seltos: 3,136 registrations (3.6% market share).
5. Suzuki Swift: 2,698 registrations (3.1% market share).

Commercial Vehicles

1. Ford Ranger: 11,741 registrations (28.4% market share).
2. Toyota Hilux: 7,295 registrations (17.6% market share).
3. Mitsubishi Triton: 4,230 registrations (10.2% market share).
4. Toyota Hiace: 1,714 registrations (4.1% market share).
5. Ford Transit: 1,470 registrations.

December 2024 Highlights

Passenger Vehicles

• Toyota: 1,849 registrations (+6.3% YoY)
• Mitsubishi: 996 registrations (+40.3% YoY)
• Kia: 587 registrations (+48.2% YoY)
• Honda: 406 registrations (-30.8% YoY)
• Ford: 298 registrations (-54.4% YoY)

Commercial Vehicles

• Ford: 1,581 registrations (+590.4% YoY)
• Toyota: 510 registrations (+237.7% YoY)
• Mitsubishi: 179 registrations (+539.3% YoY)
• Isuzu: 121 registrations (+0.8% YoY)
• Volkswagen: 95 registrations (+400.0% YoY)