Ford could be considering reviving the Thunderbird model as a challenger to the Chevrolet Corvette, Ford Authority reports.
Ford sources have confirmed the marque is looking at how a resurrected Thunderbird would look in the current market.
Apparently, the idea is to launch a new Thunderbird as something of an indirect Corvette rival. The new model will likely be a grand touring coupe, given the Mustang reigns King in the Ford muscle car department.
If anything, Ford could also look at giving any new Thunderbird the electric treatment.
The Blue Oval is investing heavily in electrifying its fleet, so launching a new model without some degree of hybridisation or similar makes little sense.
Ford first made the Thunderbird in 1955 as a response to the Corvette.
In less than a year, Ford took the idea of the Thunderbird and made a prototype model.
Production continued all the way to 1997, moving through ten generations.
Ford briefly brought the Thunderbird back between 2002 and 2005 but hasn’t made another model since.
The Thunderbird name was trademarked by Ford last year, suggesting there is serious consideration about bringing it back.
If that is the case, the Thunderbird will join the Bronco and Maverick as old-school Ford’s revived with a modern twist.