Citroen Says Au Revoir Oz

Citroen Australia is ceasing operations from November 1 this year following poor sales in 2024.

This impacts not a jot on the situation in New Zealand however. The brand’s New Zealand distributor says it is business as usual here.

ADNZ imports Citroen to New Zealand. Its chief executive, Chris Brown, said it is part of the Armstrong Group locally. This larger group distributes the Stellantis-owned Citroen, Peugeot and Opel brands from its Mt Wellington headquarters. And he says Citroen has some great new products coming through soon.

Across the Tasman, Citroen will continue to support its customers with maintenance and service requirements into the future via its 35-strong national dealer network.

Citroen Australia GM, David Owen, told GoAuto “Whilst we acknowledge and celebrate Citroen’s rich history in the Australian market, we must consider the rapidly evolving, dynamic, and competitive nature of the industry and the local market, alongside changing consumer demands.

“The decision for Citroen Australia to cease new vehicle sales was difficult. We made it after careful consideration of the current and future product available for our country, in the context of the local market and the preferences and requirements of Australian new vehicle buyers.

“Our dedication to putting our customers at the centre of everything we do remains resolute.

Mr Owen said it will fulfill any new vehicle orders placed by customers before November 1. Moreover, it will honour its five-year/unlimited-kilometre warranty and any pre-paid servicing plans will remain in place.

Ironically, Citroen is the longest running vehicle importer in the country, with a continuous presence stretching back 105 years.

Sales first kicked off in Hobart 1919, the same year Andre Citroen built his first Type A. 

Most recently, the Inchcape Group has handled importation and distribution of Citroen vehicles, the company paring the line-up back to the C3, C4, C5 Aircross, and C5 X SUV.

Year to date, just 87 sales of new Citroens have been registered.