Chinese EV maker Nio reveals new “Firefly” brand; No confirmed plans for New Zealand
Chinese electric vehicle (EV) manufacturer Nio has announced plans to introduce its new Firefly model in Europe during the first half of 2025. The move comes as part of the brand’s broader international expansion strategy—though no details have been confirmed about any potential launch in the New Zealand market.
The Firefly is positioned to compete with small-city EVs such as Mercedes’ Smart and BMW’s Mini, aiming to attract buyers who want a more compact, tech-forward vehicle. Nio Chief Executive William Li, speaking to reporters in Guangzhou, said the new model has been in development for several years.
“Firefly remains very competitive because it uses real smart EV technologies we’ve been investing in for a decade,” Li said.
Facing European Tariffs
Despite its enthusiasm for the European market, Nio—along with other Chinese carmakers—faces EU tariffs on EV imports. According to Li, these added costs could impact the new model’s pricing and market performance.
“If there weren’t tariffs, Firefly would definitely have a stronger chance in the market,” he noted.
Analysts estimate that the Firefly may start in Europe from around NZD 50,000–NZD 60,000 once currency conversions and tariff costs are factored in. However, Nio has not released official pricing yet.
Battery Swapping Plans
In line with Nio’s signature technology, Firefly owners will have access to battery swapping stations—though these will feature a simplified design and lower construction costs compared to the brand’s premium EV lineup. Li indicated these new stations will cost roughly a third less to build. Infrastructure remains a key challenge for EV makers worldwide, and Nio is exploring partnerships with European firms to support its battery swapping network.
No Confirmed Plans for NZ
So far, the company has not revealed any timeline or official intentions to bring Firefly—or any Nio model—to New Zealand. Local EV watchers point out that if Nio were to expand to Aotearoa, pricing, infrastructure requirements, and logistics could differ substantially from European markets.
For now, Kiwi motorists keen on the latest Chinese EV developments will have to wait and see whether Nio eventually sets its sights on New Zealand—or focuses solely on securing a foothold in Europe.
