Australian and New Zealand motorists have once again put their confidence in Bridgestone, confirmed by another victory in the tyre category of the coveted Reader’s Digest Most Trusted Brands survey.
Bridgestone claimed the title of Australia’s Most Trusted Tyre Brand for the ninth straight year – maintaining its unblemished record since the tyre category was introduced in 2014.
The title of New Zealand’s Most Trusted Tyre Brand went to Bridgestone for the sixth year in a row, with the Firestone brand also retaining ‘Highly Commended’ status. Since the tyre category was introduced in NZ in 2015, Bridgestone and Firestone are the only brands to have won the accolade, with Firestone winning the first two years and Bridgestone every year since.
While the brand’s reputation has been built on its acclaimed products and service, Bridgestone Australia & New Zealand Managing Director, Heath Barclay, believes that the company’s ambition for innovation and its community support are also driving factors behind the years of maintaining trust across both markets.
“We’re honoured to be named both Australia’s and New Zealand’s Most Trusted Tyre Brand again in 2022. Bridgestone places great importance on not just providing safe and reliable tyres, but also playing a role in creating value for our customers and society through innovation and community support,” Mr Barclay said.
“We’re proud of our achievements and the trust we’ve built, and we’re excited for our future as we continue to innovate and provide even more reasons for motorists to continue to put their trust in Bridgestone.”
Bridgestone continues to invest in the future of sustainable mobility not only through its own product development, but through its continued support of a range of community led initiatives such as the RYDA road safety education program in both countries, the global Bridgestone World Solar Challenge partnership, support of the EVolocity schools program in New Zealand, and ongoing partnerships with the Leukaemia Foundation in Australia and Leukaemia & Blood Cancer New Zealand.
“The results of the leading consumer brands survey has once again revealed the vital role trust has in helping customers decide which brand to purchase,” said Louise Waterson, Editor-in-Chief of Reader’s Digest magazine.
“Bridgestone enjoys an enviable position – their customers know Bridgestone tyres are value-for-money, reliable and above all safe. Congratulations!”
Bridgestone also won Reader’s Digest’s Quality Service Awards for tyre retailers last year in both countries.