Bridgestone Claims Quality Service Awards Double Gold

Bridgestone has claimed a double Gold result in the tyre retailer category of the annual Reader’s Digest Quality Service Awards.

This is the third straight year of winning the accolade for New Zealand’s network of Bridgestone Select and Bridgestone Tyre Centres, while Australia’s Bridgestone Select network claimed the title for the second time in four years.

The annual Quality Service Awards are conducted by independent firm, Catalyst, and saw a sample of 2,500 Australians and 2,163 New Zealanders surveyed across 35 categories, with Bridgestone stores awarded Gold in the tyre retailer category across both countries.

According to Bridgestone Australia & New Zealand Managing Director, Stephen Roche, the success for Bridgestone on both sides of the Tasman highlights the company’s ongoing commitment to providing value to customers through class-leading service.

“The customer has always been a priority for Bridgestone and winning the Reader’s Digest Quality Service in both markets highlights the effort our network puts into customer satisfaction and the unified approach we take across Australia & New Zealand,” Mr Roche said.

“We’re honoured to win this award. Continuous improvement and strength in customer centricity are key to Bridgestone’s successful strategy, and the Quality Service Award recognises our commitment to caring for our customers.”

The Quality Service Awards see consumers rate their experiences with retailers across five key criteria: personalisation, understanding, simplicity, satisfaction and consistency.

Bridgestone’s continued success in the Quality Service Award complements the brand’s status as Australia & New Zealand’s Most Trusted Tyre Brand, as voted by motorists in the annual Reader’s Digest Most Trusted Brands survey.

“Our goal is to make your experience simple, hassle free and provide you with peace of mind every step of the way – and we’re glad to be living up to this promise,” Mr Roche added.

“Bridgestone has earned the trust of motorists not just for our quality range of tyres, but also for our award-winning service.”

This is the second customer service award the Bridgestone’s Australian network has taken out this year, having also won the title for ‘Most Satisfied Customers’ Title for car tyre retailers in the 2021 Canstar Blue rankings.