Toyota New Zealand a Most Trusted Brand, yet again
Toyota New Zealand has once again been recognised as New Zealand’s Most Trusted Car Brand in the 2025 Reader’s Digest Trusted Brand Awards. Apparently this marks 20 consecutive years in the top spot.
Toyota New Zealand CEO Tatsuya Ishikawa says, “Receiving this recognition for the 20th year is a proud moment for all of us at Toyota. It reflects the strong relationship we have built with New Zealanders through our commitment to quality, innovation, and service.”
“This milestone is a testament to the passion and hard work of everyone across our team, from design and manufacturing to sales and service, who strive every day to deliver high-quality vehicles and exceptional service at every stage of the customer journey.”
Toyota also achieved the top ranking in the 2024 Kantar Corporate Reputation Index, which the firm says shows its reputation for trust, leadership, and responsibility.
“These recognitions reinforce the values Kiwis associate with Toyota: reliability, innovation, and care for our customers and communities,” says Ishikawa.
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Toyota says its reputation also extends beyond passenger vehicles as its commercial fleet continues to support thousands of Kiwi businesses. It also acknowledges its nationwide network of Toyota Stores, service centres, and the National Customer Centre in Palmerston North which ensures localised support.
“Ongoing loyalty and connections with our customers are what drives us forward,” says Ishikawa.
“We’re committed to being a trusted partner for Kiwis, finding a mobility solution for every occasion.”
