Rolls-Royce re-opens House of Luxury in Auckland

Purple is the colour most associated with rarity, royalty, luxury, ambition, magic, mystery, spirituality. Therefore, no other hue is more fitting for the new House of Luxury where Rolls-Royce Motor Cars Auckland resides.

After a significant nine-month renovation, the Autosports Group has re-opened the Rolls-Royce Motor Cars Auckland showroom, with the brand’s rich shade of purple adorning the entranceway and signature pylon at 78 Great South Road, Epsom.

In addition, Rolls-Rolls Motor Cars announced the debut of the new Ghost Series II and the Black Badge Sceptre for the New Zealand market, which are both on display in the renewed premises.

Inside the new three-car showroom, more purple highlights are found in the rugs, upholstery and fixtures. It’s also inside the new Black Badge Sceptre on display which offers a symphony of the brand’s signature shade in the cabin of the electric coupe.

“As the only Rolls-Royce dealership in New Zealand, the new Auckland showroom is a momentous milestone for us. This new space provides a perfect platform to inspire our clients to create truly bespoke motor cars,” Rolls-Royce Motor Cars Auckland dealer principal Jonny Highton says. 

“From a multi-media curtain of ‘dancing’ kinetic lights to a unique ‘cabinet of curiosities’ showcasing New Zealand art and culture, a visit here is designed to be an engaging experience for customers where they can experience the very best of the brand,” he says.

Rolls-Royce Motor Cars says the new House of Luxury for the New Zealand market is crafted to captivate a younger, self-made clientele and deliver an immersive experience within an inviting atmosphere, where clients can explore and appreciate the marque’s motor cars.

The entrance is inspired by the Rolls-Royce Pantheon grille and offers a discreet preview of the world within. Crowning the doorway, the Spirit of Ecstasy beckons clients into a showroom where luxury intertwines with the marque’s heritage.

At the heart of the new showroom resides the Bespoke Commissioning Atelier – designed to immerse clients in the artistry of Rolls-Royce. It allows clients to explore the brand’s full range of personalisation, from rare wood veneers to embroidery threads. The experience is enhanced by a Cabinet of Curiosities – a curated showcase of New Zealand art and design that inspires creativity and honours local culture. 

Rolls-Royce Motor Cars say the redesigned Auckland showroom reflects the dealership’s continued commitment to delivering an exceptional client experience in a contemporary setting.