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LDV NZ partners with The Morning Shift Podcast

Words NZ Autocar | Images LDV

by Peter Louisson
December 17, 2024

LDV New Zealand has partnered with The Morning Shift (TMS), the biggest local podcast.

As part of the collaboration, all three TMS podcasters will drive LDV utes and bring the vehicles into their daily lives and content.

The TMS podcasters are Jordan River, Marc Peard and Brook Ruscoe. 

Jordan, Mark and Brook on The Morning Shift.
Mark, Brook and Jordan of The Morning Shift podcast, seated on the tray of an LDV T60.

LDV New Zealand Head of Brand Marketing, Daile Stephens, says TMS is a perfect fit for LDV New Zealand.

“As a platform with over 433,000 followers, The Morning Shift connects LDV with our key audiences who value hard work, practicality, and genuine storytelling. The Morning Shift’s authentic, humorous, and community-driven content aligns seamlessly with LDV’s promise to help Kiwis to keep working harder every day.”

“The partnership also embodies LDV’s commitment to connecting with grassroots communities through engaging, relatable, and meaningful conversations. A real highlight is LDV’s sponsorship of Mahi Monday. We believe it strengthens our connection with hardworking New Zealanders and provides a platform for LDV to reach a large, engaged audience.”

“Our range of LDV cargo vans, utes and their electric counterparts are committed to being tools of the trade for Kiwi businesses. Working with The Morning Shift is an important partnership to reinforce our shared values and our alignment – with both entities dedicated to the job at hand ethos.”

The Morning Shifts’ Marc Peard says the trio is excited about working with LDV and the opportunity to integrate their utes into content for their podcast community.

“We’ve found our perfect fit! The Morning Shift prides itself on being relatable to everyone in our community and LDV shares a similar vision with all its vehicles. We are really excited to be partnering with LDV and driving their utes and sharing content around these awesome tools of trade.”

Readily available every weekday from 6am, TMS has created a breakfast show-style podcast for the people, by the people! They bring a clear vision, unique perspective, great banter and a real way of communicating that is often missing in the commercial space.

Tune in to The Morning Shift via your favourite platform or follow the team on social media:

• The Morning Shift @themorningshiftshow

• Jordan River @theriver_jordan

• Marc Peard @marcpeardsports

• Brook Ruscoe @brook_ruscoe

Stay connected and updated with LDV New Zealand on their social channels about the exciting LDV and TMS partnership:

• @ldvnz – Instagram

• LDV New Zealand – Facebook

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