Genesis previews future supercar with Magma GT Concept
Genesis has offered a glimpse of a high-performance future, unveiling the striking Magma GT Concept. The show car signals where the brand’s newly established Magma performance division is heading.
The reveal comes as Genesis marks ten years as a standalone luxury brand and just a year after launching its Magma sub-brand. Hyundai brought in the original Genesis to NZ, but the GFC effectively killed it off.
According to the company, the concept “defines the direction of the brand’s performance heritage” for the coming decade, tying directly into a product roadmap announced in September that promised a “Magma Halo” model as part of its shift toward a luxury high-performance line-up.
Racing intentions
Genesis hasn’t been shy about its motorsport ambitions, and the Magma GT Concept pushes that message further. The brand says the car “hints” at possible entry into the GT racing category, complementing its confirmed plans to join the IMSA SportsCar Championship in 2027.
Design and philosophy
While powertrain details are being kept tightly under wraps, Genesis stresses that the Magma GT isn’t engineered with a single-minded pursuit of outright speed. Instead, the automaker says the car is “a blend of refined luxury and true motorsport character.”
Visually, it’s the most dramatic machine Genesis has shown to date, low-slung, supercar-like silhouette with a long, low bonnet, sweeping roofline, and muscular rear haunches. It follows the company’s twin-line lighting theme front and rear, with the nose incorporating integrated canards, while the tail features illuminated Genesis lettering between slender light bars.
Other standout elements include butterfly doors, a boat-tail cabin treatment, and extensive aerodynamic sculpting. Genesis chief creative officer Luc Donckerwolke describes the concept as “the pinnacle of our performance vision and stands as a symbol of our commitment to true motorsport capability.”
A beacon for the brand
Genesis calls the Magma GT a design manifesto and “strategic beacon for the brand,” representing what it aims to achieve as it broadens its high-performance portfolio. As a statement of intent, it appears to do the job as this is a bold, exotic-looking machine that wouldn’t look out of place alongside Europe’s established supercar makers.
And for something officially labelled a “concept,” the Magma GT looks surprisingly complete. If Genesis truly intends to build a halo model to cement its motorsport and performance identity, this may be our first full glimpse of what’s coming.
