Disney and F1 collaborate from next year

Formula 1 and Disney have announced a new collaboration that kicks off in 2026.

Mickey & Friends will jump aboard the Formula 1 freight train through experiences, content, and global merchandising.

The new cooperation reflects the two brands’ shared affinity for entertainment and innovation. They aim to bring fans together around the globe “through unforgettable and one-of-a-kind experiences”. 

Emily Prazer, Chief Commercial Officer, Formula 1, said: “Our collaboration with Disney is set to be a brilliant one, as we introduce the world of Mickey & Friends to our fans, and vice versa. 

“It fits perfectly with our strategy to step outside the world of sport, and into a broader consumer market. In return we’re introducing Disney to our 820 million fans worldwide. 

“It’s a fantastic match as both brands are known for pushing boundaries and bringing entertainment and excitement to millions.

“So I can’t wait to see what our teams come up with for the circuit and beyond.”

Tasia Filippatos, Disney Consumer Products President, commented: “As we celebrate nearly a century of Mickey Mouse & Friends, our collaboration with Formula 1 offers a unique opportunity to bring two powerhouse entertainment properties together to create products that fans will love. This exciting collaboration will unfold across a global stage, with unforgettable content and experiences tailored for Disney and F1 fans alike.”

Formula 1 has seen a huge surge in growth with younger fans in recent years. Evidently, more than four million children aged 8-12 years now actively follow the sport across the EU and US. And just over one-half of TikTok followers and 40 per cent on Instagram are under 25 years of age.

Fans can follow Mickey & Friends on their Formula 1 adventure via @mickeymouse and @f1 on social media.