Cupra flagship will vie with Macan and Q6 e-tron

It may be new here this week but already Cupra is talking about the next-generation Terramar. And it will be electric and going even further upmarket. It will borrow its underpinnings from the Porsche Macan and Audi Q6 e-tron.

Wayne Griffiths, who is about to relinquish the helm of Cupra, confirmed to Autocar UK that Terramar will become its new flagship EV within the next few years.

Moreover, there will be electric versions of the Formentor crossover and Cupra Leon SuperTourer. They will shore up Cupra’s electric line-up, which currently comprises the outgoing Born hatchback and the soon-to-launch Tavascan fastback.

Griffiths said: “For the next generation, the next platform, we’re looking at battery-electric vehicles succeeding both Formentor and later Terramar.”

The next iteration of Terramar is not due until 2031 but evidently Cupra is “flexible” on dates for all its models, depending on market conditions.

Since “both cars were brand new/updated and launched last year”, they will “run until after the end of this decade”. The launch timing decision will centre around how far the market has transitioned to EVs.

The current Terramar is based on the MQB platform but the EV will move onto the bigger Premium Platform Electric (PPE) architecture. It will also move up from the C to D sector. It is expected to share batteries, motors and key chassis elements with Macan and Q6 e-tron. That means power of up to 380kW.

The current car is good for 195kW in VZ form.

When Terramar launched late in 2024, Cupra said it held off on the EV version because most of the EU market still depends on combustion-engine sales. 

“At the moment, you have to bet on both [combustion and electric]. I’d prefer to say let’s go all in [on EV]. But you can’t do that right now.”