BMW NZ records strong sales for first half of 2025

BMW locally has maintained its growth trajectory to finish the first half of this year with a double-digit sales lift.

Combined BMW and MINI sales of 1446 were up by 29 per cent, with both brands showing strong growth.

With 937 sales, BMW was up 23 per cent on the same time last year. Contributing were BMW iX1 (up 63 per cent), the X2 (up 119 per cent) and the new X3 (up 83 per cent). The addition of the X3 xDrive30e PHEV in Q1 also contributed. Meantime, an entry-level X3 20 xDrive petrol variant is due soon.

Mini managed 509 sales in the first half of 2025, a 40 per cent increase on last year. BEV sales were strong for both brands, with almost 400 sold from January to June. That’s a 146 per cent increase on the first half of 2024. It also means that 27 per cent of all BMW Group models registered in New Zealand were fully electric offerings.

BMW New Zealand will bolster its high-performance line-up later in the second half of this year with the introduction of the M2 CS. Also on its way is the firm’s first-ever M3 CS Touring.

BMW M models similarly occupy a large percentage of the sales mix. In the first half of 2025, 24 per cent of all BMW vehicles sold here wore an M badge. That’s the second highest proportion in the world.

Outgoing Managing Director, Adam Shaver, paid tribute to staff efforts, the BMW and Mini dealer network and also customers for contributing to the positive result.

“This impressive outcome in the first half of 2025 is acknowledgment of our engaging BMW and Mini vehicles that appeal to a wide spectrum of buyers. It’s also thanks to our diverse drive system strategy, from petrol to dual motor, fully electric,” he added.

“It is with immense pride that I depart this market with BMW and Mini in a healthy state and on a footing for ongoing success and growth.”

Francois Roca recently took over from Mr. Shaver as Managing Director of BMW Group New Zealand. His appointment kicked off on July 1.