Andrew Simms Heads South for Expansion

Auckland car importer and retailer Andrew Simms is expanding in the South Island. Having taken control of Stephen Duff Motors in Dunedin, the firm plans to build four new showrooms and introduce additional brands to the area. 

The company intends to add Jeep, RAM and BYD brands to the southern city’s Mitsubishi and Nissan franchises, according to an Autofile report. 

Andrew Simms says he has been a 50 per cent shareholder in Stephen Duff Motors since its inception in 2001. His business took full ownership about six months ago.

Now Andrew Simms Motors will construct four new showrooms on Andersons Bay Rd, Dunedin, to cater for the five brands.

The facilities will include the former premises of Stephen Duff Motors and other nearby locations. The initial project is a new Mitsubishi showroom.

Simms says the company has already built a new service centre in Timaru Street, Dunedin, in advance of the expanded business.

All Stephen Duff Motors staff have been retained while extra employees are being recruited. Some are evidently relocating from Auckland, according to an Otago Daily Times report.