Toyota is NZ’s most reputable company again

Toyota New Zealand has claimed the top spot in the annual Kantar Corporate Reputation Index. This cements its place as the most reputable company in the country for a second consecutive year. It also follows Toyota winning the Reader’s Digest ‘Most Trusted Car Brand’ in New Zealand for the 20th consecutive year.

The Kantar Corporate Reputation Index, now in its 11th year, measures consumer perceptions of New Zealand’s top 50 companies, addressing trust, leadership, fairness, and responsibility. 

Among the top 10 companies, Toyota led in the Trust and Leadership pillars and ranked among the top performers in Fairness and Responsibility.

Toyota New Zealand Chief Executive, Tatsuya Ishikawa, says the recognition reflects both the strength of the Toyota team and the trust customers place in the brand.

“Toyota is a brand for all New Zealanders. Every day, we work hard to earn their trust, in every interaction we have with them.

“Our ambition has always been to be more than just a car company. We want to be a trusted partner in our customers’ lives and a responsible contributor to New Zealand’s future.

“Toyota Stores don’t just invest in their businesses; they also invest in the communities they’re part of. We recognise their efforts through our annual Citizenship Awards. We complement this local impact with national initiatives that support safer roads and stronger communities across New Zealand.” 

Tatsuya Ishikawa continues: “At our core, we’re a mobility company but it’s the strength of our relationship with customers that drives our success. That relationship doesn’t begin and end with a purchase. We work hard to anticipate needs, resolve issues quickly, and deliver a seamless experience at every stage. How we look after our customers after a purchase is so important to us. While things won’t always go to plan, being truly customer-focused means taking responsibility and putting things right quickly, and with care.

“We’re focused on helping communities thrive, not just through economic investment but by shaping a more sustainable future. That means continuing to electrify our fleet, reducing emissions, and staying on track to meet our goal of net-zero carbon by 2050,” says Tatsuya Ishikawa.

“At Toyota, we embrace the philosophy of kaizen, a commitment to continuous improvement. It’s a simple idea, but a powerful one. We believe reputation is earned one decision, one relationship, one interaction at a time.”