Morris is back with a new J-type

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Wednesday 16 October 2019

The Morris badge hasn’t been seen since last century, making it ripe for a return. That’s exactly what a group of British investors wants to do with the Morris Commercial brand and the iconic J-type van.

The original J-type launched in 1949, powered by a 1.5-litre side-valve four-cylinder engine based on the unit in the Morris Oxford MO car. Drive was sent to the rear wheels through a three-speed gearbox. The van featured forward controls and sliding doors on each side. It was supplied in chassis form to external coachbuilders, resulting in J-type pick-ups, tipper trucks, ice cream vans and milk floats. The van was popular with the British Postal service too.

Moving into the 21st century has meant a complete overhaul for the van, with a new electric powertrain underneath, offering “high functionality and long range.”

A modular chassis means the new J-type could be seen in similar applications to its forefather. Weight will be kept to a minimum thanks to carbon fibre construction (no, really) but we’re hoping it won’t push price up too much.

The LCV will be called JE and despite the modern construction and underpinnings it will look identical to the original.

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