VW Amarok wins International Ute of the Year

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Words: Robert Barry   |   Photos Volkswagen Commercial Vehicles
24 Nov 2017

The new VW Amarok has beaten the Mercedes-Benz X-Class, Renault Alaskan, and Fiat Fullback to take out the 2018 International Pick-Up Award (IPUA) presented at the Solutrans trade show in Lyon, France.

It’s not the first time for this Volkswagen Commercial Vehicle model, the predecessor Amarok picked up the award in 2010, winning over the jury of more than a dozen European transport journalists.

“We are very grateful to have received the IPUA 2018 and feel honoured by the decision of the international expert jury. With the new Amarok, we've once again listened to what customers want and been able to achieve more power, more torque and also better capability for deployment on any terrain," says Volkswagen Commercial Vehicles brand management board chairperson Dr Eckhard Scholz.

Members of the jury rated the Amarok as the epitome of 'work hard, play hard', a core element of the entire pick-up segment and described it as a "top pedigree workhorse". The clear design, the feel and the finish, were specifically cited by the jury as being key factors in their decision.

The ergoComfort seats for driver and front-seat passenger, adorned with the AGR logo of the 'German Healthy Backs Society', also won over the jury, who were also impressed by the eight-speed automatic transmission and broad V6 engine specification in the segment.

Members of the jury were particularly taken by the on- and off-road capabilities of the V6 Amarok: "The engine's refinement and elasticity set a new standard in the segment."

"Performance is not a challenge for the Volkswagen Amarok V6. Its wide selection of 3-litre TDI engines, which range from 120 to 190 kW, fulfils the power and torque desires of all customer groups," according to the members of the jury.

At the end of October 2017, Volkswagen Commercial Vehicles has supplied customers with 65,200 vehicles from the Amarok range (same period last year: 57,600 units). An increase of 13.2% proving that the new vehicle is hitting the mark with customers.

The International Pick-up Award IPUA is awarded only every two or three years by a selection of the IVotY (International Van of the Year) jury members, a group of trade journalists from 25 countries. Sixteen of them evaluate the nominated vehicles independently of each other according to previously defined criteria.

The Amarok becomes the only pick-up to win this award for a second time.

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