Husqvarna to become an electric brand?

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Words: NZ Autocar
1 Jun 2021

Husqvarna moved from BMW to KTM ownership the better part of a decade ago and in that time it has released a number of road-based machines that are, under the designer clothes, KTMs through and through. Now it appears that the company is in for a directional shake up, set to rebrand itself as pure electric.

That’s not before the launch of its ICE powered middleweight adventure bike, the Norden 901, based on KTM 890 mechanicals. But Pierer Mobility that owns the Swedish brand, along with KTM, has plans for Husqvarna, with a host of electric concepts under development.

Kicking things off will be the E-Pilen (blurry shot below), fitting into the 125-250cc category using an 11kWh battery with 4kW and 10 kW motors. It/they is/are due out next year.

Further, Husqvarna plans to spin off a whole family of models from the E-Pilen in time, likely a cafe racer style machine and a faired variant. 

The Vektorr, the brand’s first scooter, will also just happen to be an emissions-free offering, using the same 4kW powerplant as the baby E-Pilen.

Husqvarna is also planning to produce electric push scooters, like the one you see below.

This is a major turning point for Husqvarna, entering the market for the first time with its own platform underpinning E-Pilen that KTM will no doubt use at a later date as well.

Going electric makes rather a lot of sense for the company as EVs are already well embedded in Swedish car culture. Moreover, the other bike makers, Harley-Davidson excepted, are hardly acting with urgency to move away from ICE power, no-one really wanting to commit to electric lest their timing be premature.

As for what to expect of the E-Pilen, the company at present is staying mum on its developing baby.


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