Bike sales likely to halve in 2020

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Words: NZ Autocar
24 Mar 2020

Sales of motorcycles in New Zealand will likely halve this year, in the wake of the COVID-19 pandemic, if Europe’s major market slowdowns are any indication.

As much as anything it’s a result of the restrictions that are already in place overseas, and are now being replicated here.

Motorcycles Data, a website that analyses new bike sales, suggests a slide of at least 60 per cent in Italy by July this year resulting primarily from production and dealership decreases.

The reality could be even worse, depending on how effective the lockdown in Italy is at slowing the spread of the contagion.

Most of the main motorcycle production plants, including Ducati, BMW, KTM and Yamaha, have closed and so too dealerships across Italy. Initial indications put sales down by 25 per cent year-on-year for the first ten days of March, after which not a single motorcycle sale was registered there.

The situation is little different in France and Spain, both being hit hard by the coronavirus pandemic. And the UK looks set to follow suit, with America likely to be just as badly affected.

Ironically, the first two months of the year saw strong motorcycle sales growth in all major markets, by as much as 10 per cent year-on-year.

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