Toyota reintroduces Hilux into Japanese market

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Tuesday 10 October 2017
 

After a 13-year hiatus, Toyota Motor Corporation is reintroducing the Hilux into the Japanese market.

Since launching to the world markets in 1968, the Toyota Hilux has been sold in approximately 180 countries and regions worldwide. 

Cumulatively more than 17.3 million units have been sold globally.

Hilux product development manager and Toyota Chief engineer Masahiko Maeda, says while sales in Japan ended in 2004, there are still around 9,000 owners who mainly use the Hilux for work.

“Many people have called for its reintroduction, and we wanted to properly respond to their needs and those of similar customers," says Maeda.


Maeda acknowledges that in Japan the Hilux is a Class 1 vehicle which means it requires an annual inspection and is subject to slightly higher expressway tolls but he believes the vehicle appeals to “a customer segment that wants to embrace an active lifestyle."

The Hilux was relaunched alongside the debut of the partially redesigned Land Cruiser Prado, and both vehicles went on general sale through Toyota dealerships across Japan on September 12.

 

 


 

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NZ Autocar

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