Toyota New Zealand cracks top ten in corporate reputation report

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Words: Nile Bijoux
12 Apr 2019

Toyota has made it into the top ten in the 2019 Colmar Brunton Corporate Reputation Index.

Despite being an international company that sources its vehicles from off-shore, Toyota scored highly on all four attributes of leadership/success, fairness, trust and responsibility. It is also the only vehicle supplier in the top 20 most reputable companies.

In the key reputation attribute of fairness, Toyota registered the third highest score (113), after Pak’n’Save (123) and The Warehouse (115). These three brands are known for their strong value proposition and create a sense of fair pricing about the company.

Toyota NZ Chief Executive Alistair Davis said Toyota was thrilled to be ranked so highly alongside local brands like Air New Zealand and The Warehouse. “After such a major change to the way we do business last year with the Drive Happy Project, we are thrilled that consumers still have trust in Toyota as a brand.”

As the brand which has nearly a quarter of all vehicles on New Zealand’s road, Toyota is looking to continue to reduce its carbon contribution.

“With transport emissions accounting for nearly 20 per cent of all carbon output, we have a large influence on how New Zealand will progress to a zero-carbon economy. A central strategy to achieve this is electrification, such as through self-charging hybrid technology,” Davis said.

By around 2025, all Toyota and Lexus models will have an ‘electrified’ option (self-charging hybrid electric, plug-in electric hybrid, full electric or hydrogen fuel cell) so these gains can be achieved across the range.

Davis added that the 14,000 electrified vehicles Toyota has sold new in New Zealand over the past 15 years saves about 12,000 metric tonnes of CO2 each year.

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