Tesla on target to hit huge milestone by the end of the year

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Words: Matthew Hansen
10 Oct 2020

American EV car maker Tesla looks set to claim its second big production milestone by the end of the year. If current trends and predictions come to fruition, the firm will crank out its 500,000th vehicle of 2020 by the end of December.

“This all comes down to Q4,” said Tesla CEO Elon Musk in a memo issued to employees

“Please take whatever steps you can think of to improve output [while increasing quality]. When we started Tesla just over 16 years ago, I never thought we would get this far, but, thanks to your hard work and ingenuity, we actually have a chance of making half a million cars in a single year.

“It will be tough, but super exciting if we can exceed half a million cars made in a single year for the first time in Tesla history.”

To put that production number into perspective, despite being active for nearly a decade Tesla only produced its 1,000,000th vehicle back in March.

Apart from the increasing embrace of electric cars, Tesla’s recent sales success also comes off the back of the successful launch of the Model 3 and more recently the Model Y. Both nameplates have achieved significant mainstream traction, with the Model 3 becoming New Zealand's fourth best-selling car in September. 

The firm’s new Shanghai GigaFactory has also been a key piece of the output puzzle, being on target to have produced 150,000 Model 3s all by itself by the end of the year.

For a bit of added context, Porsche produced 273,463 vehicles last year. Brands like Audi and BMW, meanwhile, approached the 2,000,000 marker.

 

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