September registrations buck recent trends

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Words: Nile Bijoux
3 Oct 2019

Improved sales of rentals and EVs helped push September registrations to a record high, propping up the year so far.

September registrations clocked in at 4.2 per cent higher than September 2018, with 500 sales of pure-electric vehicles and another 105 sales of plug-in hybrids helping September reach 14,525 registrations for the month.

Overall, year-to-date sales are down by four per cent on the first nine months of 2018, or 4800 fewer vehicles.

“The month of September continues the up and down pattern in the 2019 market. In addition to strong sales of EVs, some distributors had a good month with Holden rocketing up the sales charts and Toyota enjoying a massive September mainly off the back of rental sales,” said MIA chief, David Crawford.

September also saw the first time a pure-electric vehicle broke into the top three passenger/SUV models registered, with 359 Tesla Model 3s sold in the month. That pushes year-to-date pure-EV registrations to 1406, compared with 768 units for the whole of 2018.

Registration of 10,322 passenger and SUVs for September 2019 were up 9.4 per cent (890 units) on 2018 volumes, while commercial vehicle registrations of 4203 were down 6.1 per cent (275 units) compared to September 2018.

The top models of the month were, perhaps unsurprisingly, the Toyota Corolla (1011 units), followed by the Ford Ranger (814 units) and the Toyota Hilux in third place (603 units).

Toyota remained the overall market leader with 21 per cent share (3007 units), followed by Holden with nine per cent (1333 units) and then Ford, also with nine per cent (1291 units).

Toyota was also the leader for passenger and SUV registrations with 22 per cent market share (2226 units) followed by Holden with eight per cent (877 units) and then Hyundai with seven per cent market share (721 units).The biggest selling passenger and SUV models for the month were the Toyota Corolla (1011 units of which 736 were rentals) followed by the Toyota Yaris (432 units) and the Tesla Model 3 (359 units).

Meanwhile, the top three segments for the month of September were SUV medium vehicles with 18 per cent share followed by SUV Compact with 14 per cent market share and the small passenger vehicle segment in third with 12 per cent market share.

It marks the first month in several years that sales of Pick Up/Chassis 4x4 segment has not been in one of the top three selling segments.

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