PSA comes clean on rumoured Holden takeover

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Words: Nile Bijoux
6 Sep 2019

A senior executive in the Peugeot-Citroen ranks has spoken about a possible takeover of the Holden brand.

In February, news broke claiming Australian distributor Inchcape - responsible for bringing brands like Subaru, Citroen and Peugeot to Australia - was looking at adding Holden to its stable. The move would come after the Peugeot-Citroen group acquired Opel and Vauxhall, responsible for the Holden Commodore and Astra, respectively.

At the time, Inchcape refused to comment and Holden’s boss Dave Buttner took a week to call the report “pure scuttlebutt”.

In a meeting with Australian media last Wednesday, executive VP and operations director for Peugeot-Citroen in India and the Pacific, Emmanuel Delay, was asked about the Holden takeover. His response? “At first we should not (say) anything, but the answer is no. Not that I am aware of, absolutely not.”

At the moment, Peugeot-Citroen has a contract to sell the Astra and Commodore to Holden, as a result of the Opel acquisition. When that contract expires, Delay isn’t sure what will happen. However, he sounded confident that Holden would seek to renew the contract, especially as there are no plans to reintroduce the Opel brand to Australia, which likely means another European Commodore.

Should that deal not be renewed, there’s always the Ford-Holden merger rumour...




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