Porsche looking at subscription model for special models?

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Words: Nile Bijoux
1 Apr 2019

Porsche could be looking at implementing a subscription model to stop speculators flipping limited-run models to gain a profit.

Talking to overseas media, Porsche CEO, Oliver Blume, said that he was considering the idea to ensure the cars went to people who would drive them, not put them in a garage.

Porsche is partial to a limited-edition model and folks with deep wallets have cottoned onto the desirability of such cars. For example, the Cayman GT4 went up in value by tens of thousands of dollars not long after its launch, as did the latest 911 GT3. The GT3 RS has been selling for up to $US130,000 above book price.

The most notorious example of Porsche-flipping is probably the 911 R. Featuring a screaming 4.0-litre flat six, GT3 suspension and a manual gearbox, it was a purist’s dream. As such, the car’s list price blasted up by several times its base price, with one example hitting eBay for an eye-watering $US1 million. For comparison, Porsche asked $US185,000 for a new one.

The most recent limited edition Porker, the 991.2 GT2 RS, has some asking around $US130k over its RRP.

A lease-model for models such as this could help combat flippers but will people be okay with not owning their special Porsche? We’ll have to wait and see.

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