No electric Ferrari unless new tech is developed

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Words: Josh Revell
18 May 2020

The SF90 Stradale marked a change in direction for Ferrari and its future products. It was the Italian firm’s first plug-in hybrid electric vehicle and was well received by customers and brand loyalists. With the first deliveries to be undertaken in the coming months, it appears that Ferrari is looking toward a more electric future. What isn’t known however, is when an EV will roll off the assembly line in Maranello.

In an interview with Autocar UK, Ferrari’s chief marketing and commercial officer, Enrico Galliera, stated that no affirmative plans have been made for an EV as yet, and one should not be expected for another five years. “There are some competitors entering the market with new technology that we will look at, but will that be a problem to Ferrari? I think not, because of the specific niche Ferrari targets,” Galliera told Autocar.

Galliera also made mention that battery technology has not yet developed enough to meet the demands of a supercar, let alone a Ferrari. However, provided the technology allows the company to produce a car that is still 100 per cent Ferrari in DNA, Galliera is open to a future EV. “As soon as electrified technology is developed, that will allow us to produce a car that fits with our position. But the key is the technology: we will not just make a Ferrari that’s electric for the sake of it. If we bring in new technology, then we need to bring something new to the market. That’s how Ferrari has always worked with new technology. The evolution of new technology is 100 per cent in the DNA of Ferrari.”

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