Millions & millions: Ford Bronco, Super Snake sell for mega bucks

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Words: Matthew Hansen
30 Mar 2021

The Barrett-Jackson Auctions circuit is a fascinating one. You have some of the biggest names in the industry — the Rick Hendricks and the Roger Penskes — bidding against everyday Joes. The giant auction house circus generally has its finger on the pulse for car values, and it’s also a haven for car manufacturers wanting to create buzz for their new models.

Over the weekend, both Ford and GMC listed the first (VIN 001) new-generation Bronco and Hummer EV for sale. Each one attracted generous bids, with the proceeds going to charity. In the case of the Ford, its sales figure went to the National Forest Foundation and Outward Bound, while the Hummer’s price went to the Stephen Siller Tunnel to Towers Foundation.

Both off-roaders sold for seven figures. When the gavel dropped, bidding on the Bronco — a Lightning Blue short wheelbase — finished at US$1.075million ($1.54million). The Hummer, meanwhile — dressed in white — sold for a spectacular US$2.5million ($3.5million).

Four other new American cars with VIN 001 attached to their papers also sold at auction with Barrett-Jackson, although none quite achieved the crazy figures of the Bronco or Hummer. Cadillac’s first CT4-V Blackwing and CT5-V Blackwing sold for US$165,000 and U$265,000 ($235,000 and $378,000) respectively.

Ram offered its new 1500 TRX Launch Edition off-road pick-up, which sold for US$400,000 ($572,000). Ford’s new Mustang Mach 1 was the best-of-the-rest, though, selling for a cool US$500,000 ($715,000).

It wasn’t all about new cars, though. The event’s biggest big-ticket car was the sole remaining Shelby Cobra 427 Super Snake. As previously detailed by NZ Autocar, Cobra fans affectionately know it as ‘CSX 3015’ — it was one of just two Super Snakes Shelby produced. The other one was a press duties vehicle that is ‘no longer of this earth’, after both it and its owner perished in an accident.

“CSX 3015 is arguably one of the most iconic, and important, American sports cars ever built,” said Craig Jackson, chairman and CEO of Barrett-Jackson.

The Super Snake’s sale was a slightly disappointing one. When the dust settled, it attracted a top bid of US$5.5million ($7.8million). Undoubtedly a large amount of money, but only equaling what the car sold for back in 2007.

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