Mercedes wants half of sales to be PHEV or electric by 2030

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Words: Nile Bijoux
15 May 2019

Mercedes-Benz’ new CEO is already laying down the law when it comes to embracing electrification.

Ola Källenius officially becomes CEO on May 22 and has already outlined his Ambition2039 environmental plan for Mercedes-Benz. It says that the company will aim to have plug-in or pure-electric vehicles accounting for half of its car sales by 2030. A new Mercedes Me smartphone app will also help owners find nearby public charge stations.

Further, all of Mercedes’ European factories will be carbon neutral by 2022. Existing factories will be modified to follow in the footsteps of the new Sindelfingen factory, which will be carbon neutral from the day it opens. The same goes for the Jawor plant in Poland, which relies heavily on wind for power generation.

According to the plan, the automaker will work with environmental organisations to "assess the environmental impact of our supply chain", as well as pushing suppliers to reduce their CO2 output.

To further incentivise green goals, pay packages for board members will include sustainability targets.

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