Mercedes overthrows Toyota as most valuable car brand

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Words: Nile Bijoux
13 Mar 2018

Sorry, Toyota. Mercedes-Benz is now the most valuable carmaker in the world, according to the latest study from Brand Finance.

Mercedes-Benz just pipped the Japanese giant to take top spot, after growing 24 per cent year-on-year to a brand value of US$43.9 billion. Toyota dropped six per cent to $43.7 billion, largely due to its lack of presence in China. The Chinese market seems to be much keener on the German luxury brands than the Japanese automakers.

Speaking of which, local Chinese manufacturers are on the up. Haval, Geely, BYD, Baojun and Foton are all on the list of most valuable carmakers, with Geely recently acquiring nearly ten per cent of Mercedes-Benz parent Daimler.

The Volkswagen Group, which includes the VW, Audi, Porsche and Lamborghini brands, is the most valuable overall with a combined value of $75.8 billion.

Aston Martin is taking home the ‘Most Improved’ award, after growing an impressive 268 percent year-on-year to give it a brand value of $3.6 billion. The British marque also posted its first profitable year since 2010, which saw it jump from 77th place on last year’s list to 24th this time around.

The top American brand would be Ford, sitting at eighth, down from sixth last year. The Blue Oval fell from $22.4 billion to $17.2 billion.


NZ Autocar

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