Latest NZTA commercial focuses on avoiding ‘dungers’
With New Zealand’s young drivers seven times more likely to be involved in a fatal crash than any other group, the New Zealand Transport Association is focusing on the tradition of parents buying their kids a ‘dunger’.
Clemenger and the NZ Transport Agency worked together to launch a new campaign aimed at reducing young driver fatalities by getting them into safer cars. “Despite significant advancements in crash protection, our least experienced drivers are still being put in the least safe vehicles,” said Rachel Prince, NZTA principal advisor of advertising. “And they’re dying because of it.”
The commercial uses crash experts posing as used car salesmen, and they don’t pull punches when describing some potential first cars. They say that in an accident, one car will snap the driver’s neck while another will send the engine straight into the cabin.
“Putting teens in dungers is a long-held tradition. Through research, we know that getting parents to put their teens in better cars – when they’re so vulnerable to wrecking them – will be a tough challenge.”