Kia unsure about second-generation Stinger

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Words: Nile Bijoux
18 Sep 2019

The Kia Stinger is a good car but it seems that slow sales in the US are causing a headache for the bosses.

Gregory Guillaume, the senior chief designer of Kia’s styling studio in Germany, told Car Sales that while Kia never expected the Stinger to sell in large volumes, it did want the car to be successful in America. However, it looks like US buyers still aren’t sold on the idea of a sporty Kia. Some 9435 Stingers were sold in American from January through August 2019, roughly half of the company’s forecasted figure.

Guillaume reckons Kia needs to try again with a second generation of Stinger. He said that during his time at Audi, it took three generations to put the A8 in the same ballpark as a BMW 7 Series or Mercedes S-Class.

Should it go ahead, the next Stinger could be an electric affair. "As you know there’s a lot going on with electrification, so it could be that Stinger becomes something else,” Guillaume said. “I don’t know. We’re not there yet. We’ve got a bit of time."

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