Hyundai’s rad 45 electric concept

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Words: Nile Bijoux
12 Sep 2019

Hyundai took the wraps off this all-electric concept car at Frankfurt earlier this week, called 45.

The number isn’t a reference to a 45rpm single, but rather a nod to Hyundai’s 45 years of being.

Hyundai’s design inspiration was the 1974 Pony, it’s first production car, hence all the edges and angles. Modernity comes in the form of the “kinetic cube lamps” at the front and rear that etch out the outline of the headlights and taillights. Hidden cameras leave room for future self-driving systems.

There are other futuristic accents too. Visible on the bottom of the driver’s door as you approach is “a special garnish” of LEDs which displays the remaining range.

The interior has a screen extending nearly the full width of the dash that front-seat passengers can interact with via a “projection-beam interface.” We’re not quite sure how it works but Hyundai says it replaces a single central touchscreen with a series of displays and functions integrated into the dashboard itself.

Power comes from an all-electric drivetrain mounted low in the chassis, although Hyundai is keeping quiet on its exact potential.

Given the hatchback/crossover looks, don’t expect out-and-out performance. The company is also staying mum on a potential production version.

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