GM Ultra Cruise autonomy under development?

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Words: Josh Revell
21 May 2020

Rumours surfaced last year regarding something called “Ultra Cruise” that was being developed by General Motors. The automotive giant filed a trademark application for the term in September 2018, although nothing official was said of it.

GM already has a semi-autonomous driving system at Cadillac called Super Cruise, and an upgrade to this tech will further expand GM’s autonomous driving range. According to a report from CNBC, GM Executive Vice President of Product Development, Doug Parks, dropped some insight on the system during Citi’s 2020 Car of the Future symposium. Specifics weren’t divulged, although Parks did allegedly say there was a large internal team at GM working on the tech.

It was also said that Ultra Cruise would offer autonomous driving capability on certain highways and motorways, as well as city streets and other areas. This would be a significant upgrade to the Super Cruise system, which can only operate on certain limited-access highways. It will also serve as a major step to battling Tesla’s system.

Details regarding the Ultra Cruise’s sensors and systems remain unclear, though the original trademark application from 2018 mentions computer software, cameras, ultrasonic sensors, radar, and GPS systems.

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