Everything up in the air at VW as Bentley rumours swirl

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Words: Matthew Hansen
28 Oct 2020

Volkswagen Group’s assortment of car manufacturers appear to be in line for a comprehensive shake-up, following fresh speculation about the future of Bentley.

According to German outlet Automobilwoche, the iconic British-based marque could move under the control of Audi by 2021. This is part of the iconic four-ring firm’s elevated position within the VAG framework as a development and future-proofing technology leader.

The news will come as no surprise to anyone who’s been following the moving and shaking at VAG in recent times. The company appears to be in the midst of a huge shuffle, having reportedly sold off Bugatti to EV firm Rimac (which it partially owns, via Porsche), and given the rumours that Lamborghini could soon find a new home, soon.

What’s curious is that the brands at the heart of these rumours are the ones least engaged with the firm’s push for green technologies and lower emissions figures. As previously reported in our Bugatti story, its departure from VAG’s core could help the emissions targets of the company as a whole. And simultaneously, the relationship with Rimac could see Bugatti rush to electrification in its products at a faster rate than it would have otherwise.

Going on in the background of all this is Brexit negotiations, which could also have an impact on where Bentley heads. According to CEO Adrian Hallmark, a no-deal Brexit resolution could chop 25 per cent out of the firm’s profits.

VAG’s rush to become an electrification leader in the wake of the ‘Dieselgate’ scandal has been well publicised. It’s resulted in the firm arguably placing themselves at the head of the European queue when it comes to next-gen vehicles and tech, with the likes of the Volkswagen ID.3, Porsche Taycan, and Audi e-tron showing how seriously it’s taking the transition to electric.

The ID.3 already looks to have struck a chord with buyers in Europe. After six weeks on the market, 14,000 have been delivered across the continent with another 24,000 on the order books. The Taycan has enjoyed similar levels of success, having become Porsche’s best selling model in Europe over August.


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