Cost cutting delays Jaguar’s electric XJ

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Words: NZ Autocar
14 Jul 2020

JLR is currently in survival mode and that means cutting costs wherever possible.

It comes as no great surprise then that the launch of the upcoming electric-only Jaguar XJ halo vehicle is being delayed until late next year.

That’s a year down the line from its previous proposed launch date. Now it is not expected to debut until October 2021. Evidently that is so Jaguar Land Rover staff can focus on optimising the company’s most profitable models.

XJ is to be built at Castle Bromwich alongside the XE and XF. The factory has been on an extended shutdown following COVID-19 though is set to reopen soon. However, social distancing measures mean that it will operate at a reduced capacity.

Jaguar Land Rover was already in the middle of a major restructuring programme when the COVID-19 pandemic began, and with it a slowing of global financial activity.

The Brit is unlikely to dump the electric XJ project, a spokesperson stating to Autocar UK "The Jaguar XJ has been our flagship model for 50 years. The next-generation all-electric Jaguar XJ builds on the characteristics synonymous with its predecessors – beautiful design, intelligent performance and revered luxury.”

"We remain committed to our long-term strategy and our product portfolio remains the same, but the unprecedented situation will inevitably have an impact on our immediate plans."

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