BMW vetoes badge engineering and future ute

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Words: Nile Bijoux
13 May 2019

BMW has gone on the record as saying that it won’t dip its toes into the pick-up truck market. Additionally, badge-engineering will never be an option for the Bavarian manufacturer.

BMW has gone on the record as saying that it won’t dip its toes into the pick-up truck market. Additionally, badge-engineering will never be an option for the Bavarian manufacturer.

BMW Australia head honcho, Vikram Pawah, said that while the pick-up segment has been booming recently, he and BMW global R&D boss, Klaus Froelich, only see a fraction of this segment wanting a premium-priced version.

Despite BMW having actually built a couple of M3-based utes in the past, the bosses look to be close to the money with regard to actual consumer demand as the likes of Mercedes-Benz face sluggish X-Class sales.

If the Bavarians did commit to a pick-up, it would have to involve a ladder-frame chassis, which is a costly item to develop. Mercedes skirted some costs by partnering with Nissan and rejigging the Navara but BMW is not open to any such collaborations.

If the company did decide to build a truck, it would do it all in-house. “It would be a BMW,” Pawah confirmed.

But Pawah added that the company is currently committed to its luxury vehicles, with no need for a pick-up in its portfolio.

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NZ Autocar

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