Audi TT could survive as electric sports car

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Words: Nile Bijoux
15 Mar 2019

Earlier this week, Audi’s CEO suggested the TT could be retired due to its low volume appeal and profitability. However, the Audi board member for technical development, Hans-Joachim Rothenpieler, said the TT might have a future after all.

Rothenpieler revealed at Audi’s recent annual conference that he was working to convince his bosses of the merits of an electrified TT.

He said that “sporty DNA” of the brand was upheld by models like the TT and R8, as well as the RS line. “Some people say we should stop it but I say that it’s part of our DNA. We’re fighting for it. We want it. It’s our DNA and that’s what we’re fighting for. I’m going to convince my colleagues on how it can be electrified.”

Rothenpieler added that the first step is the e-tron GT, due at the end of 2020. From there, perhaps Audi can look at the viability of an electrified TT and R8 generation. The big hurdle is profitability, according to CEO Bram Schot. Some savings could come from closer ties with Porsche, including more electrification. The two brands are already working together on a platform for premium electric sportscars, known as PPE (Premium Platform Electric).

We say flag the TT guys and work on a junior R8, co-developed with the next 718 Cayman.

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