NZ Autocar Magazine


ABC Total Net Circulation per issue to 31/12/2015 6,827. Full breakdown of circulation information is available at

Subscriptions, bookstores nationwide, supermarkets and service stations, corporate subscriptions. Available reading in Air NZ Domestic and International Lounges as well as Emirates.


Price $9.90

Frequency Details



NZ Autocar is New Zealand's premier automotive magazine, delivering news and authoritative reviews from the car world each month. This includes commentary from NZ's leading automotive writers and covers a full range of motoring subjects including new cars, commercial, performance, classic, electric vehicles and motorcycles.

NZ Autocar puts each vehicle through a rigorous testing process using the latest data acquisition equipment to provide its readers with a truly independent and accurate verdict. NZ Autocar places an emphasis on the local motoring scene and has NZ's most comprehensive new car and new bike price list for consumers. It has grown to become the recognised 'authority' on new vehicles for both its readers and the New Zealand motor industry.

Readership Profile

Nielsen Consumer and Media Insights
CMI Q1 15 - Q4 15
All People Aged 10+
176,000 (4.5%)


2019 Issues On Sale Booking
September5 Sep10 Aug21 Aug
October10 Oct16 Sep24 Sep
November14 Nov22 Oct29 Oct
Dec / Jan19 Dec28 Oct6 Dec
2020 Issues On Sale Booking
February30 Jan3 Jan10 Jan
March27 Feb3 Feb10 Feb
April26 Mar2 Mar9 Mar
May30 Apr6 Apr13 Apr
June4 Jun8 May15 May
July2 Jul5 Jun12 Jun
August6 Aug10 Jul17 Jul
September3 Sep7 Aug14 Aug
October8 Oct11 Sep18 Sep
November12 Nov16 Oct23 Oct
Dec / Jan17 Dec20 Nov27 Nov
*Advertorial booking deadline is 1st of the month prior. Deadlines subject to change.
Any cancellation must be in writing and give 30 days notice.


Date Effective


Current Rate Card

Advertising rates listed exclusive of GST

CASUAL x3 x6 x12
Double Page Spread $7,300 $6,850 $6,400 $6,000
Full Page $3,850 $3,600 $3,400 $3,200
Half Page $2,000 $1,800 $1,700 $1,600
Outside Back Cover $6,600 $6,000
Inside Back Cover $4,200 $4,000 $3,750 $3,500
Third Page POA - gavin/at/
Special positions +20%


Magazines can be inserted with client catalogues, brochures, samples, custom printed inserts and gatefolds. This is a cost effective solution for advertisers to get further information about their brand/product into the hands of our highly engaged audiences. For more information or a quote, please contact Gavin Shaw gavin/at/


Print Process

Sheetfed offset. Perfect bound.

Acceptable Material

File Format

High resolution PDF. The PDF should be distilled to Acrobat 5, (pdf1.4) compatibility. All fonts must be embedded or, if that option is unavailable, fonts must be converted to paths/outlines. We do not accept any open files.


Images must be CMYK colour soace; a minimum resolution of 300dpi; maximum total ink coverage of 300% is recommended. Lineart must be a minimum of 1200dpi. Images must not contain extra channels: transfer curves; OPI information or be compressed. No spot colours are to be used.


Please centre the advertisement on the page with crop marks. If bleed, allow 5mm bleed all round. All dimensions must comply with the published requirements of the publication. These are available either online at PRRADS, or from NZ Autocar magazine. PDFs must be generated to the correct size.


If an approved 3DAP contract proof is not supplied, colour fidelity is not guaranteed. A laser proof is not a contract proof. A list of approved contract proofing output devices is available at

Please note: Advertising material not supplied to correct specifications will be returned or incur a minimum fee of $150 for any additional work required.

Material Delivery

Files may be emailed to alex/at/ and contract proof sent to:
Alex Schultz
NZ Autocar
57 Patiki Road
Auckland 1026

Production Enquiries

For production enquiries please contact Alex Schultz

Print Sizes

Double Page Spread

Trim size 420mm(w) x 297mm(h)
Note: Allow 5mm image offset either side of gutter

Inside Cover

Trim Size 205mm(w) x 297mm(h)

Full Page

Trim Size 210mm(w) x 297mm(h)

Half Page Horizontal

Image area 195mm(w) x 140mm(h)

Third Page Horizontal

Image area 195mm(w) x 70mm(h)

Quarter Page

Image area 98mm(w) x 125.5mm(h)

Print Sizes

Note: 5mm bleed is required on all edges for all DPS and Full Page adverts. Supply in PDF format with crop marks, all fonts to be embedded and images at 300dpi, colour space must be CMYK. Due to the variable nature of the binding process, we can accept no responsibility for any lack of alignment of type or images that cross the gutter.

Please refer to Acceptable Material regarding the supply of PDFs and proofs.

For online advertising please contact:
Gavin Shaw gavin/at/

Digital Sizes

  Print Sizes

Leaderboard & Story Banner

760 x 120px
Max file size: 80KB
Max file size (rich media): 300KB


300 x 250px
Max file size: 80KB
Max file size (rich media): 300KB

Half Page

300 x 600px
Max file size: 100KB
Max file size (rich media): 350KB

Note for rich media: Rich media ads should be supplied as 'responsive' ads so they can scale to fit mobile devices with high resolution screens. Polite loaders should be utilised where possible. Custom impression URLs should be embedded (if required).

Email Newsletter Advertising

Magazine E‑newsletter

Sent out to a subscriber database bi-monthly. Contains exclusive news, reviews, competitions and a sneek preview of what's inside the latest issue of the printed magazine. MREC advertisements (300 x 250px) available.

Commercial E‑newsletter

Sent out each Tuesday to a subscriber database of consumer and industry readers. Contains news updates, reviews, competitions and more. MREC advertisements (300 x 250px) available.


For E‑newsletter advertising contact:
Gavin Shaw gavin/at/

Terms and Conditions

Please click here for NZ Autocar's full advertising terms and conditions.


NZ Autocar Enewsletter

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